The game is out today for iOS, Android, Windows Phone and BlackBerry 10 – one of the first games to hit all four platforms on its launch day – so how has Rovio done? Pretty well on all counts. On either front, if Angry Birds Go's in-app purchase prodding is too aggressive it'll spark a big backlash.
Second: the even bigger risks of turning Angry Birds into a fully free-to-play game, making its money from in-app purchases and ads rather than paid downloads.įree-to-play is problematic for Rovio, partly because of its generous approach to updates for previous Angry Birds titles – if you paid 59p for the original game in 2011, you were still getting new levels for it in 2013 – and partly because of the large number of children who play the Angry Birds games. First: the risks in taking a franchise so seemingly tied to a specific genre (2D physics-based aiming'n'shooting) and daring to enter a genre dominated by the Mario Kart games, and the memory of countless character-based karting titles that didn't match up.
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